Publicity

Publicity is a highly effective tool for both consumer marketing and business-to-business marketing.

More than just “free advertising,” targeted publicity also positions your organization as credible to third parties – the reporters, editors and bloggers that influence your audience.

Successful publicity is the result of a long-term process of understanding and cultivating your desired media outlets and meeting their needs for appropriate content.

Publicity services

  • Traditional and online media relations
  • Media research and publicity planning
  • Message development
  • News releases and press kits
  • White papers, articles, presentations, photo opportunities
  • Media and presentation training for spokespersons
  • Results tracking