Publicity is a highly effective tool for both consumer marketing and business-to-business marketing.
More than just “free advertising,” targeted publicity also positions your organization as credible to third parties – the reporters, editors and bloggers that influence your audience.
Successful publicity is the result of a long-term process of understanding and cultivating your desired media outlets and meeting their needs for appropriate content.
Publicity services
- Traditional and online media relations, including social media
- Media research and publicity planning
- Message development
- News releases and press kits
- White papers, articles, presentations, photo opportunities
- Media and presentation training for spokespersons
