Writing and Editing

What action do you want your audience to take? To get results, we follow three principles in business writing:

1. Know your audience

We learn about the people you want to influence.

  • Who is your target audience?
  • What do they want and need?
  • What worries them?
  • How do they currently view you?
  • What communication style and media do they prefer?

2. Know your message

Next, we work with you to frame key messages for your target audience.

  • What are you really trying to say?
  • What messages take priority?
  • What do you want your reader to understand?
  • How do you want your viewer to feel?
  • What do you want your audience to do?

3. Keep it simple and direct

Now it’s time for us to write the words — based on your goals for action and your messages.  Lively,  straightforward language is the best way to deliver a message clearly and persuasively.

Let us put these principles to work for you.  We’ll produce effective marketing that gets the results you want.

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