What action do you want your audience to take? To get results, we follow three principles in business writing:
1. Know your audience
We learn about the people you want to influence.
- Who is your target audience?
- What do they want and need?
- What worries them?
- How do they currently view you?
- What communication style and media do they prefer?
2. Know your message
Next, we work with you to frame key messages for your target audience.
- What are you really trying to say?
- What messages take priority?
- What do you want your reader to understand?
- How do you want your viewer to feel?
- What do you want your audience to do?
3. Keep it simple and direct
Now it’s time for us to write the words — based on your goals for action and your messages. Lively, straightforward language is the best way to deliver a message clearly and persuasively.
Let us put these principles to work for you. We’ll produce effective marketing that gets the results you want.
